Date: September 2024

Location: Manchester, NH

Georgetown University MPMC-7170

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This campaign was developed as a final group project for a course titled "In Search of the Big Idea." The assignment was to pitch and present a 20-minute integrated marketing campaign that includes traditional, digital, and social elements. Students will work in teams to combine deep audience knowledge, insight driven strategies, and inspiring briefs to build out a client ready presentation.

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Team Members:

Shipeng Bai

Giuseppe Del Rio Broggi

Doudou Huang

Justice Isom

Olivia Norton

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