This campaign was developed as a final group project for a course titled "In Search of the Big Idea." The assignment was to pitch and present an integrated marketing campaign that includes traditional, digital, and social elements. Students worked in teams to combine deep audience knowledge, insight driven strategies, and inspiring briefs to build out a client ready presentation.

 

Team Members:

Shipeng Bai

Giuseppe Del Rio Broggi

Doudou Huang

Justice Isom

Olivia Norton

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Key Considerations:​

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• Project requirement: Includes traditional, digital, and social elements

• Project requirement: Includes a big impactful marketing idea.​

• Project requirement: Choose a company who's image needs adjusting.​​​​​