
ERG Logos
& Identity
Date: June 2020-ongoing
Location: Manchester, NH
Client: Velcro Companies
The Brief:
In 2020, Velcro Companies introduced ERGs, or Employee Resource Groups. Employee Resource Groups (ERGs) are voluntary employee led groups that come together based on a common interest or background focused on affiliate communities that are small or less well represented. They facilitate open communication by providing a place to share common interests, socialize, express oneself, and address concerns. And finally, they exist to build a culture of diversity, equity, inclusion and understanding within the company through the creation of a voice, increasing visibility, and creating advocates.
Key Considerations:
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Incorporate the red brand color, PMS 186
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Include company DNA, (stitching)
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Simple color pallete with inclusive representation in each logo
The Solution:

The Result:



