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ERG Logos
& Identity

Date: June 2020-ongoing

Location: Manchester, NH

Client: Velcro Companies​​

The Brief:

In 2020, Velcro Companies introduced ERGs, or Employee Resource Groups. Employee Resource Groups (ERGs) are voluntary employee led groups that come together based on a common interest or background focused on affiliate communities that are small or less well represented. They facilitate open communication by providing a place to share common interests, socialize, express oneself, and address concerns. And finally, they exist to build a culture of diversity, equity, inclusion and understanding within the company through the creation of a voice, increasing visibility, and creating advocates.

Key Considerations:

  • Incorporate the red brand color, PMS 186

  • Include company DNA, (stitching)

  • Simple color pallete with inclusive representation in each logo​​

The Solution:

The Result:

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